Target's "Design for All" Campaign

Target has a really great ad campaign currently underway called Design for All, which articulates their corporate mandate to bring good, affordable design to the masses. Check out the TV spot and website, both of which I think beautifully embrace the question "why does design matter?" (Because it does. And it's cool.)

P.S.: FYI, the music in the spot is "Say Something New" by The Concretes. (Thanks to Cool Hunting.)