Tuesday, January 24, 2006

UPN + WB = CW

UPN and The WB will merge to form a new network called The CW, launching this fall. (The C stands for CBS Corp., which owns UPN; the W stands for Warner Bros.)

So... will they combine their assets to form a real, full-fledged network by expanding to a complete primetime schedule in order to go toe-to-toe with ABC, CBS and NBC? Not so much. The new network will offer a mere 13 hours of primetime programming (2 hours M-F and 3 hours on Sunday, the same as the WB does now) - which means no 10pm (9pm CST) shows... so many current shows will be getting the axe (along with a whole lot of network affiliate stations).

Sadly, this is not a net gain, but two struggling networks that are going nowhere finally admitting it and cutting their losses. (And frankly, the only show I really care about on either network is America's Next Top Model anyway.)

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