MacGyver returns this Sunday!
So on Sunday, there's this big annual football game called the Super Bowl that everyone seems to watch but no one I know (besides Jody) seems to actually care about - except for the commercials. And I can tell you right now that the one Super Bowl commercial everyone will be talking about will the latest (and arguably greatest) installment in MasterCard's "Priceless" campaign. Because for the first time in twelve years, Richard Dean Anderson returns to the role that made him famous - MacGyver!The 30-second spot by McCann Erickson will air in the 4th quarter (and go into general rotation starting March 6), but you can watch it online right now at SuperBowl-Ads.com (along with a bunch of other spots). And starting Sunday night, you'll also be able to view behind-the-scenes footage and making-of interviews at priceless.com. (Here's the full press release with more details.)
I really love this spot, which is a megadose of pure robogeek joy (though it falls just short of perfection due to the lack of a Dennis McCarthy score).
One can only hope that Paramount will wake up, smell the coffee, and make a smart, fun, suspenseful and action-packed MacGyver movie with Anderson - not to mention Teri Hatcher and Bruce McGill (reprising their recurring roles of Penny Parker and Jack Dalton). That would absolutely rule the earth - and frankly interest me even more than Indiana Jones IV.
P.S.: FYI, on March 26, Anderson will guest star on The Simpsons in the episode "Kiss Kiss, Bang Bangalore".
posted by Paul at 11:37 PM [Permalink]
11 Comments:
Honestly, I thought it was a pretty weak ad. As a MacGyver van of old, I think they could have done better. For a credit card ad, pretty neat. But for a Super Bowl ad... lame. Nothing went above and beyond the pitchroom idea of, "Lets use MacGyver in a Priceless ad!" And where the hell was the MacGyver theme?
And whats with Richard Dean Anderson's bad botox/facelift? I'd love to see the movie too... but dude, MacGyver would never see a plastic surgeon.
Anyway, thanks for pointing it out.
He's just not MacGuyver with out his mullet.
I have been of fan of MacGyver ever since I can remember.. and let me say that this commercial helped to aid the 14 year old void since he last aired. I know he lives on in reruns and one can only hope that with this commercial, Paramount may see that there still exists a very strong MacGyver fanbase, and with that tap Anderson, Hatcher, McGill, and Michael "Murdoc" desBarres for one final adventure!
"Even more tha INDIANA JONES IV"? Man, you've got problems.
That was the greatest commerical of all time!!!! But then again I am being biast because I am one of the biggest MacGyver fans there is. I agree a movie would be great!!
Don't know about Botox or a face lift, but her had his hair colored, because RDA is almost completely gray now and looks better gray than he did in this commercial! I thought he looked fat, and I'm an RDA fan!
I agree with David. He's just not MacGyver without the mullet. There was a macgyver movie already made over ten years ago. It would be nice though to see a new movie on the big screen.
Well, if you watch the behind-the-scenes interview with Rick (over on priceless.com), he's the first to admit that "we're missing the mullet, folks!" (and seems bemused by his dyed hair). And remember he's 56!
Priceless
Having been a MacGyver and SG-1 fan, I can accept a character that shows the passage of time.
It would be great to see Mac and Jack in a MacGyver movie.
A MacGyver motion picture would be a box-office smash if they can get Richard Dean Anderson,Teri Hatcher,Bruce Mcgill,Michael Des Barres, a great script, & an uptated version of the theme music!!!
MacGyver Vitalon Sport Drink commercial (Taiwan)
http://blog.yam.com/csl/archives/1681754.html
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