Oakley founder Jim Jannard talks about RED

Last week, my pal Mike Curtis of HD For Indies published a fascinating interview with Jim Jannard, in which the Oakley founder discusses his latest venture, RED - which will unveil its revolutionary variable framerate (1-60 fps), 4K (4520 x 2540) "modular digital cinema camera" at NAB in April.

"We cannot come up with another camera that offers a slight advantage to current market offerings and expect to be successful. We need to 'skip several generations of evolution'. That's our plan. We are building this camera because, as consumers ourselves, we can't find an option we like."

(To get a rudimentary sense of how big a leap forward this camera potentially represents, look at this format comparison.)