Tuesday, May 23, 2006

Apple announces Nike+iPod

I'm not a runner (though I probably should be), but this strikes me as pretty damn cool. Apple and Nike announced a partnership today to create a new line of products integrating sports and music, starting with the Nike+iPod Sport Kit for runners that enables Nike+ shoes to wirelessly communicate time, distance, calories burned, and pace data with your iPod nano. It will retail for $29 starting July 13, and apparently Lance Armstrong is already using it to prepare for his first New York Marathon. (Here's the press release, and check out Nike's extremely cool Nike+ website for more info.)

P.S. 5/24: Business Week offers a behind-the-scenes look at the Apple/Nike collaboration.

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